About the Board

Evidence to Impact is a not for profit social enterprise that spun out from the Universities of Cardiff and Bristol.  Our board is chaired by Chris Mould, and comprises senior members of the University academic staff and technology transfer teams.  We meet at least once a quarter.  We also have a larger Scientific Advisory Group, chaired by Professor Marcus Munafò, which advises the board on which evidence-based interventions we should direct our focus upon.


"We developed the ASSIST smoking prevention programme which was shown in a rigorous scientific evaluation to be effective in reducing the uptake of smoking in teenagers in secondary schools. We developed the company as a not-for -profit enterprise to ensure that the ASSIST programme could be delivered to as many schools as possible in standardised and quality assured way thereby maximising its impact on teenage smoking. We also wanted the company to develop and be able to disseminate other health promotion interventions for which there was a scientific evidence base and ensuring that public health research undertaken by universities can be used by public health practitioners."

~ Professor Rona Campbell, University of Bristol 

Meet the board

Professor Rona Campbell


Rona is Professor of Public Health Research and leads the Centre for Public Health...

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Rona Campbell

Professor Laurence Moore


Laurence Moore is Director of the MRC / CSO Social and Public Health Sciences...

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Laurence Moore

 Chris Mould


Chris has over thirty years’ experience developing and leading organisations in the public and...

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Chris Mould

Dr Catherine Jones


Catherine is a Reader in the School of Psychology, Cardiff University and Director of...

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Catherine Jones

Professor Marcus Munafò

Scientific Advisory Group

Marcus Munafò is Professor of Biological Psychology in the School of Experimental Psychology at...

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Marcus Munafò
  • We have been working with Evidence to Impact on an extension of the ASSIST model in UK and on a proposal to translate ASSIST to lower and middle income countries. Working with Sally is a real pleasure. She is highly approachable and pragmatic, and provides great advice from her wealth of experience on ASSIST.

    ~ Kirstin Mitchell - University of Glasgow 

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